Diageo, Comic Relief, Amazon and Mediacom are gaining competitive advantage by successfully integrating voice into their marketing mix. At this exclusive event they come together to share their insights and benchmarks. Watch the event on demand below:
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Aisha joined Comic Relief in 2017 and currently works as part of the Sport & Tech partnerships team, leading on strategic, multi-dimensional and long-term UK and global partnerships that increase income and drive measurable impact.
Having worked for over a decade in creative communications, Aisha has built a keen focus on digital innovation and emerging technologies, helping to grow brand awareness and increase audience participation within the sector (and beyond).
Prior to Comic Relief, Aisha worked on ground-breaking and award-winning campaigns within the public and private sector, for brands such as Channel 4, Barclays and NSPCC. Building an unrivalled understanding of youth audiences to co-create socially innovative campaigns, content and communities that improved and empowered the lives of young people UK-wide and globally.
As a proud advocator of diversity and inclusivity within the creative and tech industries, Aisha is always looking for ways to champion and challenge thinking that is representative of the world we live in and that supports future generations.
Jeff Blankenburg spent the early part of his career in digital advertising, building websites for Victoria’s Secret, Abercrombie & Fitch, and Ford Motor Company, among others. He also spent 8 years at Microsoft, primarily as an evangelist for any new technology he could get his hands on.
Today, he works on the Amazon Alexa team helping developers make Alexa even smarter. Jeff has also spoken at conferences all over the world, including London, Munich, India, Tokyo, Sydney, and New York, covering topics ranging from software development technologies to soft skill techniques. He also serves as an organizer for the Stir Trek conference.
I am an Engineer at heart but now focus on sales and marketing. I have previously worked at Electrolux, Samsung, Grohe and lately (last 6 years) at Diageo. I am the Global Digital Innovation Manager. It is always a challenge to work with the Spirits category but it is a celebration category and that motivates me every day. I been in sales and marketing so this helps me in the digital innovation role that is a mix of both because digital joins the dots in just 1 click.
Maria is a change agent with 20 years strategic advertising experience working up to executive level. Having spent the last four years accelerating businesses in the UK such as Channel Factory & The Studio, Maria has spotted the enormous potential of voice and now leads strategic partnerships for Say It Now, an award winning voice technology business and home of ‘Actionable Audio Ads’.
Charlie has been working in emerging technologies for the past 20 years. He started working with Conversational AI in 2015, quickly learning the innovation of Natural Language Processing (NLP) was in multi-channel Conversational AI (including chatbots) rather than just voice. He co-founded the multi award winning conversational platform www.dazzle.ai in 2016 which was the first Alexa based concierge in a Marriott Hotel. Charles is now CEO of Say It Now, an award winning enterprise Conversational AI business building it’s own voice commerce technology products and supporting enterprises take advantage of opportunities created by consumers shifting to conversational channels.
As a UK Digital Director here at Mediacom I’m responsible for setting and delivering Bayer UK’s Digital Transformation Agenda, and was part of the cross functional team that delivered the Berocca Alexa campaign. During my time in digital media I’ve worked across a range of disciplines, from Programmatic Trading to Search & Social strategy, but have always found delivering the new / different for clients the most interesting part of my job and so am thrilled to be involved in the new frontier of Voice Commerce!